Unlock the Power of Mobile in Solution Sales
Posted by Toby Bray on Mon, Oct 11, 2010
Mobile devices are capable of advancing sales in many ways, yet most companies have yet to unlock their power.
Most businesses approach mobile by providing an app that is little more than a bookmark to a mobile version of their website. Mobile allows us to take things a step further using functions and features that are difficult to build into a website.
A sales opportunity is traveling with a tablet. They receive a drip email from your company and decide to return to your website where they find content designed for the web. It makes sense to your business, tracking is robust and this visit will get logged in the Sales Force Automation tool. But what if...
An sales opportunity is traveling with a tablet and receives a message based on where they are in the Buyer's Journey. They click on the message and instead of getting a website, they land on a custom crafted experience that features an all-in-one tool that displays full motion video, diagrams, offers to read text, highlights what is being read, allows for annotations and provides the ability to share notes with other influencers and decision makers.
We are entering the "Me" time of marketing, yet the "Me" in sales is most often overlooked. Map your Buyer's Journey, customize content based on the sales opportunity's role (decision maker, influencer, etc) and deliver the information using the right tool in the best channel. Then, get ready for a much shorter sales-cycle.

Call us today for a free sales and marketing consultation and to receive a free copy of our integrated sales & marketing toolkit. 410.782.0360.