The New Breed of Sales & Marketing Animal

This past weekend while watching the Bills @ the Ravens, a friend asked me to provide some perspective on the impact technology has had on sales and marketing. While one could talk for hours on this subject, my answer was simple. "Technology is driving the cream to the top".

Today’s successful sales or marketing professional is a life-long learner and self-starter who can self-manage. S/he is an athlete.

The current economic climate and advances in SFA/CRM technology have taken most of the day-to-day processing out of the sales and marketing roles. Coupled with cost cutting measures (assistants and perks), the new sales and marketing reality is lean and mean. While marketing is accustomed to the ebb and flow of budgets, sales is not.  Smart sales people are exploring how to harness and employ social media while working with marketing to improve sales. On the other hand, marketing is spending time with sales compressing the sales cycle by learning how to sell. All of this requires a skill set found only in the best sales and marketing people – the ability to self-direct and manage outside the realms of advancing sales & creative endeavors.

What kind of sales and marketing animal are you?

Photo Credit Kevin Law

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